It reminds me a bit of the Maybelline Tattoo Colours (I know that's not their full names, but its what I'm calling them) but its a thicker cream based product and goes on smoothly and easily, blends reasonably well. I always find with the Maybelline colours I have to pat them on to achieve good colour, but with this one I can swipe it on, I use my finger because its easier.
See, creamy formula.This colour is called Steel the Show, and sadly the only one that my local Target seems to have.
This is not a great swatch but it is a really lovely metalic grey, gun metal kind of colour.
It does exactly what it says, lasts all day, I have no issues with any creasing or colour disapearing and I didn't use a primer of any kind!
I've been teaming this with a black gel liner and a (also Essence) highlighter in the inner corners. (which I will be reviewing soon)
All in all for $6 you can't go wrong!